When IDK Ilyas Dumba Karahi, a legendary local restaurant in Pakistan famous for its Dumba Karahi, reached out to Vibro Digital, they were facing a significant digital dilemma.
Despite their 40-year legacy and popularity with celebrities, they had no online presence and were dealing with over 20 fake branches stealing their thunder. They needed a digital makeover, and fast. Enter Vibro Digital.
- Strategy
- Design
- Development
- Social media
- Paid Campaigns
- Content Writing
- GMB's Approvals
- Ongoing Support
Branding and Website Development
First things first, we gave IDK a brand new look. We designed a logo featuring the iconic Ilyas Sir, instantly recognizable to their loyal customers. Their new website? It went from "worst" to "wow" with a sleek design that captured their local, premium vibe. It was mobile-friendly, ensuring customers could easily find them and drool over their menu on any device.
Digital Marketing Strategy
With the foundation set, we moved on to digital marketing:
- Search Engine Optimization (SEO): We optimized their website and content, pushing IDK to the top of search results within a month and a half. Competitors, beware!
- Social Media Marketing (SMM): We created engaging content that celebrated their rich history and delicious dishes. Social media buzz? Check.
- Google Listings Recovery: We tackled the hacked listings head-on, restoring their rightful place and ensuring customers found the real IDK.
Performance Tracking and Optimization
We monitored every campaign's performance, making data-driven tweaks to maximize results. Our ongoing efforts ensured IDK maintained their top spot and continued to grow their digital presence.
Results and Impact
The results were nothing short of spectacular:
- 2.3X Revenue Growth: In just three months, IDK saw a 2.3 times increase in revenue.
- 100% Digital Presence: From zero to hero, their online presence was fully established.
- Top Google Listing Restored: Critical for diverting customers back to the genuine IDK.
Client Feedback
The client was ecstatic with the results. Our efforts not only revived their digital presence but also fortified their brand identity against imposters. IDK continues to partner with Vibro Digital, expanding their digital footprint and opening new locations with our support.
Conclusion
Our collaboration with IDK Ilyas Dumba Karahi highlights the transformative power of a robust digital strategy. At Vibro Digital, we’re committed to helping iconic businesses like IDK thrive in the digital era. Ready to elevate your digital presence? Contact us today!
